Selling handmade custom items is more than just a passion—it’s a business! But having a Shopify store doesn’t guarantee sales. Your website needs to attract, engage, and convert visitors into customers.
If you’re struggling to get consistent orders, don’t worry! Here are five must-have tips to build a high-converting Shopify store that helps you sell more handmade creations.
Many visitors browse but don’t buy on their first visit. The best way to keep them engaged? Capture their email!
💡 How to do this:
✅ Offer a discount on their first order
✅ Provide a free digital download (template, checklist, or tutorial)
✅ Give access to an exclusive crafting resource
Once they subscribe, you can nurture them through email marketing, sending updates on new arrivals, sales, and behind-the-scenes content.
📌 Pro Tip: Use Shopify apps like Omnisend or Klaviyo to automate email sequences and build strong relationships with potential customers!
If you take custom orders, make it easy and effortless for customers to personalize their items.
✔️ Use an order form with customization fields
✔️ Offer a calendar booking tool for one-on-one consultations
✔️ Clearly outline the customization process & turnaround times
The smoother your process, the faster customers will commit to a purchase!
📌 Shopify App Recommendation: Use Product Personalizer or Infinite Options to allow custom requests right on your product pages!
Your customers buy with their eyes first! Make sure your website visually sells your handmade items.
📸 Must-have visuals for your Shopify store:
✅ High-quality product images on white backgrounds & lifestyle settings
✅ Short product videos showing craftsmanship & details
✅ Customer testimonials & real-life photos of your products in use
Displaying real customer reviews and photos builds trust and credibility, increasing conversion rates!
📌 Shopify App Recommendation: Use Loox or Judge.me for photo reviews and social proof!
A complicated checkout process is one of the biggest reasons customers abandon their carts. Here’s how to make checking out a breeze:
💳 Offer multiple payment options:
✔️ Shop Pay
✔️ Klarna & Afterpay (Buy Now, Pay Later)
✔️ PayPal & Apple Pay
🛍 Make checkout effortless:
✔️ Enable guest checkout (no forced account creation)
✔️ Ensure your site is mobile-friendly
✔️ Set up cart recovery emails for abandoned orders
📌 Shopify App Recommendation: Use ReConvert to optimize post-purchase upsells and thank-you pages!
A confused customer doesn’t buy. Help them feel confident by answering key concerns upfront.
📌 Your Shopify store should include a FAQ section that answers:
✔️ How long does it take to ship orders?
✔️ What customization options are available?
✔️ What is your return/exchange policy?
💡 Where to add your FAQ?
✔️ Create a dedicated FAQ page
✔️ Add a short FAQ section on each product page
✔️ Use chatbots or live chat for quick responses
📌 Shopify App Recommendation: Use HelpCenter FAQ Page for a clean and professional FAQ section!
Running a successful Shopify store is all about continuously optimizing your site, marketing, and customer experience. By avoiding these common mistakes, you can build a store that converts visitors into loyal customers and keeps your sales numbers growing. If you're unsure about how to start a Shopify store or wondering about the pricing plans for Shopify store, these resources will help guide you through the basics. Moreover, you can learn about how to increase sales on Shopify store to boost your store's performance.
Ready to take your Shopify store sales to the next level? Our comparison of Shopify store developer vs DIY will help you decide the best approach for building and growing your store. N&A Collectives can help you optimize your store, streamline your processes, and implement smart strategies that will lead to real results. Get in touch with us today, and let’s turn your Shopify store into a sales powerhouse!
Inside, I teach handmade business owners just like you how to:
✔️ Build a professional, high-converting website
✔️ Attract more customers and boost sales
✔️ Use email marketing, automation, and strategies that work
Amber Dickerson is a true Shopify queen, renowned for her expertise in creating seamless, high-performing online stores. With her deep understanding of Shopify’s powerful tools and features, she has built a reputation for transforming e-commerce dreams into reality.
