In today’s digital-first economy, Shopify products are no longer limited to physical goods. Entrepreneurs and creatives alike are tapping into a powerful, low-risk model: digital products. Whether you’re selling digital templates, digital designs, downloadable files, or other virtual goods, Shopify gives you the tools to turn your skills and creativity into a profitable online business. These products require minimal investment, can be sold endlessly without restocking, and offer unmatched scalability.
In this guide, we’ll show you Shopify products to boost your sales and why it is one of the smartest business models today—offering low costs, long-term value, and high profit potential.
★ Digital Shopify products eliminate manufacturing, inventory, and shipping costs.
★ Sellable formats include digital templates, designs, eBooks, courses, and more.
★ One-time creation leads to long-term passive income.
★ Tools like Digital Downloads and SendOwl automate delivery.
★ Digital products are easy to bundle, update, and scale.
★ Ideal for creators, freelancers, and solopreneurs targeting global markets.
Shopify products are evolving—and digital goods are leading the way. Selling digital assets allows you to meet global demand with zero physical overhead. Best of all, your products are always in stock and ready to deliver instantly.
Popular digital Shopify products include:
• Digital templates (Canva, PowerPoint, Notion, Google Docs)
• Digital designs (social media packs, logos, wedding invites)
• Downloadable files (worksheets, printables, checklists)
• eBooks and guides
• Online courses and webinars
• Stock photos and graphics
• Music, audio effects, or beats
• Software code, plugins, or presets
Each product solves a specific problem or saves time for your customer, giving them instant value—and you, instant income.
Why it works:
• Files are lightweight and easily stored.
• Customers receive products instantly after payment.
• No shipping = no delays or costs.
• Products can be repurposed and updated easily.
You can use Shopify’s Digital Downloads app or third-party tools like SendOwl, Sky Pilot, or FetchApp to manage file delivery securely and professionally.
Selling digital goods through Shopify is extremely cost-effective. You don’t need a warehouse, production line, or logistics partner—just a few digital tools and your creative brain.
Here’s a basic cost breakdown:
Examples of low-cost digital product creation:
• Design a Canva template once and resell it 1,000 times.
• Create a wedding invitation bundle in Illustrator or Photoshop.
• Record a Zoom webinar, then upload as an online course.
• Export fill-in-the-blank planners or checklists as PDFs.
Your total initial investment? Often less than $100.
Pro Tip: Invest your time in product design and writing compelling product pages. Use mockups to elevate perceived value—especially for design assets, templates, and digital planners.
Digital Shopify products are a long-term revenue engine. Unlike physical goods that require reordering, every digital product can be sold unlimited times with little to no extra work. That’s the beauty of downloadable files and virtual goods.
Your products—whether they’re Instagram templates, eBook PDFs, or resume designs—can continue to sell while you sleep.
Need to update your template bundle or correct a typo in your checklist? No problem. Just upload the new file.
That digital design pack can become a bundle. Your printable planner can expand into a full digital course. Smart repurposing means more value with less creation time.
Digital products are perfect for international markets. No shipping zones. No customs issues. Just fast, easy access.
Example: A $17 “Social Media Content Calendar Template” might only take a few hours to build—but it can be purchased thousands of times across the globe for years to come.
To turn your Shopify digital products into high-profit assets, you need more than a pretty file—you need marketing, structure, and automation.
The most successful products solve a specific pain point. Research your niche and ask:
• What are they struggling with?
• What do they wish existed?
• Can I save them time or improve their workflow?
Examples:
• Virtual assistants love digital planners and proposal templates.
• Coaches buy digital workbooks, checklists, and goal-setting tools.
• Content creators need design assets and video overlays.
Combine related products into higher-value offers:
• eBook + checklist + workbook
• Canva template + Instagram post set + content calendar
• Printables + wall art + sticker designs
Bundles not only increase perceived value but also average order value (AOV).
Use:
• Digital Downloads or SendOwl for automatic delivery
• Klaviyo for post-purchase email flows
• Zapier to trigger custom workflows (e.g., thank-you emails, upsell prompts)
SEO-rich blog posts, Pinterest pins, YouTube demos, and TikTok tutorials can help funnel traffic directly to your product pages.
• Intro digital products: $7–$27
• Mid-range template bundles: $29–$97
• Premium courses/design packs: $97–$299+
Offer limited-time discounts, early access, and lifetime deals to increase urgency and conversions.
Yes! Shopify fully supports digital goods. Use apps like Digital Downloads, SendOwl, or Sky Pilot to deliver digital files securely.
PDFs, ZIP files, MP4s, PSD/AI files, and templates (Canva, Google Docs) are all popular and easy to deliver.
Not necessarily. Tools like Canva Pro, Figma, and Placeit help non-designers create professional templates, mockups, and designs.
Use PDF stamping, license keys, or gated access. Also, set clear terms of use and track downloads with apps like SendOwl or Sky Pilot.
It depends on your niche, but digital templates, educational courses, and design bundles tend to have high margins and strong demand.
When building your online store, selecting the right Shopify products for e-commerce stores can have a major impact on your sales and growth. Shopify offers a variety of products that are ideal for businesses looking to scale efficiently. Whether you're selling Shopify products for digital products or tangible goods, there's potential to tap into a profitable market.
If you're unsure how to increase your Shopify product sales, there are plenty of strategies to boost conversions, such as optimizing your product pages and offering special promotions.
Looking to launch or scale your Shopify store with high-converting digital products? Let N&A Collectives help you bring your ideas to life. From custom store setup to digital product strategy, our expert team is here to support your journey from concept to cash flow.
Partner with N&A Collectives today and start selling smarter, not harder.
Amber Dickerson is a true Shopify queen, renowned for her expertise in creating seamless, high-performing online stores. With her deep understanding of Shopify’s powerful tools and features, she has built a reputation for transforming e-commerce dreams into reality.
